In 2005, when my cousins—Abdul Nasser, Shamsudeen TK, Jaffer TK, Naushad TA—and I decided to start iD Fresh Food, we had no idea that one day we would be clocking monthly revenues to the tune of Rs 21 crore. An iD Fresh Food buffet served during an event. The shelf life of dry batter is up to 1 year Small-scale entrepreneurs can find their market easily. Before purchasing id idli dosa batter I was experimenting with other dosa batters which are available in market. And the only way to survive was to compromise on quality—which went against our company policy of adopting only a 100 percent-natural, home-made style of preparation, without the use of any chemicals, preservatives, synthetic stabilizers, artificial colours, or flavours. Millet Amma's Brown rice batter is 100% organic and higly nutritious. From the fields till it reaches your table, we make sure everything we make and every step of the process follows two rules - keep it natural and keep it clean. The same hygienic process and care goes into making all our products. It’s the love and care she puts into her cooking, and the sheer freshness of the meal itself that comforts you. Look for batter with a shorter shelf life as it’s less likely to have cooking soda or other additives. The world recognises us today as a brand that cares. It was a common sight back then to see readymade idli-dosa batter being sold in unhygienic plastic covers sealed with rubber bands. Their products are available in air tight packets with a shelf life of seven days. When traditional manufacturing failed to match our business expectations, we collaborated with a German company to co-develop a machine that could make 4,500 kg of batter an hour—100 times the output of traditional machines! Min order quantity: 1 carton ️ Seller based in United Arab Emirates ️ SKU: 6291104183568 ️ Aarogya Kitchen - Offering Rice 1Kg Dosa Batter, Energy: 172.5 Kcal, Packaging Size: 1 Kg at Rs 45/litre in Ghaziabad, Uttar Pradesh. Made with no added preservatives, it gives you the true taste of barnyard millet. The batter then travels to retailers near you. iD Fresh is determined to find a sustainable replacement for plastic packaging—even if it is at the cost of profit margins. Bloomberg | Quint is a multiplatform, Indian business and financial news company. iD would like to be in a state where there will be a greater degree of predictability in its operations. It can be used directly from pack to make puffy idlies, and soft and crisp dosas. In the meanwhile, we started supplying the returned packets to B2B stores (before the expiry date) at a reduced price, thereby helping us stay afloat until the retail sales picked up. P C Musthafa is the Chief Executive Officer. Their faith and dedication have driven us to greater heights. It is nutritious and tastes good. We soon realised that it takes more than an idea—no matter how brilliant—to run a successful business. Our biggest asset has been our team. There was no use of chemicals or any other additives. We continued to push our product with retailers as well as consumers. “iD Fresh products are 100 per cent natural without any preservatives or additives in it,” says Mustafa. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. Now without any delay, I will share how I made the batter and the idli and dosa. For idly's use batter as it is. The views expressed here are those of the author and do not necessarily represent the views of Bloomberg Quint or its editorial team. Idli / Dosa Batter. The technique The toughest part about crafting the perfect dosa is pouring the batter on to your non-stick pan or tava. We put in all our profit into the Chennai plant, only to realise that the competition there was fierce. it can be monotonous to have the same plain dosa variation every day, and hence a variation is introduced. Shelf life 14 days when kept under refrigeration(5°C) Remember when you were a kid, you always knew that going back home to mom’s cooking will cheer you up no matter how bad your day was at school? One of our great Bangalore discoveries is ID Foods — producer of awesome idli/dosa batter, parothas and now even chutneys. iD FRESH FOOD: A COMPLIMENT TO HEALTHY HOMEMADE COOKING Rizwana M., Ramaiah Institute of Technology ... First mover in RTC category of idli dosa batter Quality in terms of ingredients, freshness and ... Perishable nature of the product/short shelf life The cold storage chain is crucial to maintain the shelf life of the product. This is because it’s more than just about the taste, when your mother cooks. About 15 years ago, when my cousins ran a kirana store in Bengaluru and I worked with a top multinational, we used to spend hours discussing prospective business ideas. For, where else would we find a bigger market for idli-dosa batter! The problem with all those batters was heavy use of preservatives may be to increase shelf life. “All our raw meat and seafood products, including our ready-to-cook range and cold cuts have a shelf life of 2-3 days. Photo: iD Fresh. add more based on your taste. For, as the son of a daily wage labourer for whom three meals a day was once a luxury, money will always be the means to an end. Easy on pocket as you get 1 kg batter for under Rs. When you pick-up a packet of iD batter, you choose food made with love. iD Fresh Food was in expansion phase and adding several outlets to its distribution network. Mr T & I rejoice at the thought of crisp dosas for breakfast — and ID Foods Bangalore makes that dream come true! Under close watch, the grains and pulses are separately ground to a specific consistency with a dash of salt. #Innovember #EverybodyCanVada pic.twitter.com/Rcejya7h2I. Add only when you are ready to use it and only in that amount that you are using instead of the complete lot. (Photo: iD Fresh), PC Musthafa (left) and the ID Fresh Food team. ideally, the dosa batter is made in bulk and it can easily go up to a week. We decided to give ourselves six months to turn things around. iD would like to be in a state where there will be a … The gluten-free content helps improve cholesterol level, digestive system and increases energy. Besides idly/dosa batter, their ready to heat and serve Parotas are also quite popular in the market. Here’s a little glimpse into how we make our idli and dosa batter that millions enjoy every day. iD started with packaging Idly-Dosa batter and has since diversified into Malabar Parota, Wheat Parota, Chapati, and Chutneys. It has low calories, high fiber. Looking back at my early life in a small village in Wayanad, sans electricity and basic material comforts, I’m pleasantly surprised by the turn of events. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. Our hygienically ground white batter can make the softest of softest idli’s. Rs 70 ( 1kg – Makes 20 idlis, Shelf life – 7 days) Research says we need 3 carbs and 1 protein to kick start our day. In no time, we scaled up the business. The finely ground rice, urad dal, and methi are now combined. You can extend the shelf life of Idli/dosa batter by following these points- 1.Skip adding salt or sugar to the batter. The Rs 10 lakh loss hurt the business, but what worried us more was the likely loss in morale. The packets are filled, weighed and air-sealed so your batter has no contaminates before they are sent to the blast freezer. PC Musthafa is CEO and co-founder of iD Fresh Food. Fermentation to right degree is key. Whether it is the iD Trust Shop—world’s first branded shop with no salespersons—or #ShareTheGoodness initiative launched on World Idli Day, or social campaigns such as #KhaanaKhaaya for Mother’s Day, #iDPledge for Independence Day, or ‘Meet Your Neighbour’ initiative, iD Fresh has become synonymous with trust, tradition, and community. We also introduced new ready-to-cook product categories, including Malabar Parota, Whole Wheat Parota, and Whole Wheat Chapati. And that’s when we decided to expand to Chennai. Patience is crucial. iD Fresh Food (India) Private Ltd., is a leading ready-to-cook and eat packaged food company serving several cities in India. When traditional manufacturing failed to match our business expectations, we collaborated with a German company to co-develop a machine that could make 4,500 kg of batter an hour—100 times the output of traditional machines! (Photo: iD Fresh), Missing BloombergQuint's WhatsApp service? The idea of starting an idli-dosa batter venture first popped up rather casually by my cousin Shamsu, while I was pursuing my cherished dream of getting an MBA from IIM Bangalore. All of ID Fresh’s products to date have a shelf life of 1-3 days. The idea was introduced by PC Musthafa when his cousin, who had a kirana store constantly complained about the quality of dosa and idli mixes produced by the local vendor. In 2012, within months of exiting Chennai, we expanded to Mumbai, Hyderabad, Pune, and Dubai. We made conscious efforts to hire young talent from remote villages and small towns, and trained them in manufacturing and sales. Shelf Life - 8 Days if refrigerated. Idly Dosa Batter Pouch - Buy Food Pouches at best price of Rs 220/kilogram from Multiflex Packaging (India). Similarly, re-entering the Chennai market, as a parota company and then slowly building a trusted network with retailers, was a strategic victory. Participants of the ‘Meet Your Neighbour’ initiative. With our innovative packaging, we have made it possible for everybody to Vada. When the other brands were focused on increasing shelf life by adding additives, iD intended on doing the exact opposite. Join our. But coffee appealed to the ID Fresh team, it was seen as the most fitting accompaniment to idlis, dosas and parotas. Sale of expired batter will not be permitted. ID Idly & Dosa Batter is made from freshly ground, finest quality rice, urad dhal, methi seeds, RO purified water and pinch of salt. Usage: Please empty the batter in a clean bowl. Especially with key decisions, such as deciding on investors. Also find here related product comparison | ID: 19290330488 With our new proposition #MadeWithLove, we look to redefine the language of love, through food. From setting up a rickety candy shop in my Kerala village to saving up to buy three goats—and then, a cow—and selling milk, the want of capital was never a deterrent for my business plans. F2F White Idli/Dosa Batter. We wouldn’t do anything less when we serve our families and yours. Never an end in itself. So, we thought, ‘Why don’t we do it better?’ And that’s how iD Fresh was born. The softest idlis are made from ingredients that are allowed to take their time to absorb just the right amount of water. The Best Quality of rice, urad dal, and methi is sourced and stored in a clean and dry warehouse.The ingredients are then lifted into the manufacturing unit. Transportation is difficult to transport the batter to all the customers even though we have enough customers. How do we emerge stronger? For a perishable product with a low shelf-life of just 3-6 days, distribution is key to reducing wastage and keeping stock fresh. Note - mildly salted. For dosa - add water. It took me about 10 hours for this batter to ferment nicely. As we are using cooked barley, after fermenting, store the batter in the refrigerator right away and also use it within a couple of days. Of the 100 packets delivered, 90 were returned—and this continued for three agonising months! Back then, we were just driven by the desire to do something on our own, to make a difference to people’s lives—even if in small ways. We’ve poured our love into them by using only natural ingredients and keeping it preservative-free all the way. Since all the products sold by iD Fresh Foods had short shelf life, anywhere between 4 and 7 days, forecasting demand accurately is important. There is an entrepreneurial spirit in each one of us. The company, meanwhile, is exploring local tie ups. During the time which Musthafa had spent on weekends in the kirana shops he noti… Get contact details and address | ID: 21487165062 “Idli and dosa batter has very short shelf life. With an initial investment of Rs 50,000 and a 50-square-feet kitchen with a grinder, mixer, weighing machine, sealing machine and second-hand scooter (for delivery), the five of us started making the idli-dosa batter and delivering it to neighbourhood stores. Which means transporting them to the US will be a huge task. Also, the plan to sell Malabar parotas, which have a shelf life of three days, took off. The company provides 55,000 kgs of Idly/Dosa batter per day, with other yummy products like Parotas, Vada batter, Chapati and paneer among others to more than 30,000 retail outlets. Ironically, Mustafa is not a coffee drinker. We used common sense to be at the forefront of innovation. Yet, not everyone dares to venture out of their comfort zone, exploring different avenues, taking endless risks. The coffee decoction is the first with a much longer shelf life. Now, our vision is to become a fully organic company that makes organic food affordable and accessible for all. Our foods are very much the same. They can maximize profit if they can distribute the batter themselves. With Helion Ventures (2014) and Premji Invest (2017), we have been incredibly fortunate to find partners who share the same vision and ethical values. There is no shortcut to silky smooth batter. 100% Natural No preservatives Premium quality ingredients ... process follows two rules - keep it natural and keep it clean. Shelf life 14 days when kept under refrigeration (5°C) For years, people have hand-rolled the Vada and perfected the iconic hole using their hands. “At iD, the products are devoid of preservatives with a shelf life of around 3-7 days. Our traditional idli dosa batter is made in that ratio exactly. By the ninth month, we were selling 100 packets daily. The thing with success is that it is infectious. The shelf-life is lesser for this cooked barley batter. Here’s a little glimpse into how we make our idli and dosa batter that millions enjoy every day. And, our ambition would be to become a $10-billion company! You could also buy the dosa batter off the shelf, especially in cities like Chennai and Bengaluru. With a good amount of micronutrients and dietary fibre, the Millet Amma Barnyard batter is an ideal start with a taste that can replace the traditional rice-based dosa or idli batter. Get a Glimpse Into The ID Kitchen - How ID Food Is Made. The present invention relates to a packaging system for fermented, semi-solid and ready-to-cook idli, vada, dhokala or dosa batter which maintains shelf life at ambient conditions without refrigeration. iD Fresh Food was in expansion phase and adding several outlets to its distribution network. The company is known for its popular product, Idly-Dosa batter that it sells through retail outlets. For a healthier and greener future, we need to invest in smart packaging, facilitated by cutting-edge technologies. At a time when the company was facing its worst financial crisis, employees continued to work diligently—at one point, without any salary for three months. Since all the products sold by iD Fresh Foods had short shelf life, anywhere between 4 and 7 days, forecasting demand accurately is important. The lessons from failures have scripted iD Fresh’s success story. We combine Bloomberg’s global leadership in business and financial news and data, with Quintillion Media’s deep expertise in the Indian market and digital news delivery, to provide high quality business news, insights and trends for India’s sophisticated audiences. Simply mix well, if water has separated during storage. That’s one of our biggest USPs,” he said. The journey hasn’t been easy though; it has been fraught with myriad tricky decisions—often at the cost of lucrative deals. iD’s batters have a shelf life of three-to-seven days. When iD was launched in 2005, that’s exactly what they did by providing unadulterated 100% natural idly/dosa batter. The Spectacular Backdrop of iD Fresh Batter iD fresh food was founded in the year 2006 by an IIM-Bangalore alumnus PC Musthafa and his cousins, Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TD. With our cold-chain management, we ensure that all our products are maintained at a temperature between 0 to 4 degrees Celsius, till it reaches the consumer. Indian Institute of Packaging (IIP) presented the Indiastar 2015 award to iD Fresh Food for its innovative packaging of it's iD Idly and Dosa 1 kg Batter This award is the 5th edition of Entrepreneur India Awards 2015, organized by US-based, Entrepreneur Magazine in media partnership with Times Now. The Idli / Dosa batter comes in … Even our patented, squeeze-and-fry vada batter packaging design, that blends the complex art of traditional vada making with the simple science of modern technology, was an important milestone. 75 only and can make 15-16 dosa or idly with it so not even Rs 4.3/dosa Dosa mass must be consumed within 7 days after the date of manufacture, which means that no preservative is added to the amma dosa dough.. This dosa mix has a shelf life of 12 months from the date of manufacturing. Even as a child, I was bitten by the entrepreneurial bug. They recently introduced natural curd and paneer too. ID is the brand of Best Food Enterprises which sells home-made food products in India and Dubai. Read about company. You can use this mix for preparing plain dosa, masala dosa, butter dosa and other variants of this delicious food item. By 2009, we were supplying 3,000 kilograms of batter to stores in Bengaluru, clocking an annual revenue of Rs 1 crore. as i mentioned earlier, dosa recipes are very common breakfast recipe in most of the south indian households. Whether it’s our award-winning, boat-shaped, reusable packaging for the idli-dosa batter or our authentic South Indian Filter Coffee that comes in a unique ready-to-use liquid form, we are always trying something new.
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