And that’s when we decided to expand to Chennai. Transportation is difficult to transport the batter to all the customers even though we have enough customers. Yet, not everyone dares to venture out of their comfort zone, exploring different avenues, taking endless risks. When traditional manufacturing failed to match our business expectations, we collaborated with a German company to co-develop a machine that could make 4,500 kg of batter an hour—100 times the output of traditional machines! “All our raw meat and seafood products, including our ready-to-cook range and cold cuts have a shelf life of 2-3 days. We combine Bloomberg’s global leadership in business and financial news and data, with Quintillion Media’s deep expertise in the Indian market and digital news delivery, to provide high quality business news, insights and trends for India’s sophisticated audiences. We soon realised that it takes more than an idea—no matter how brilliant—to run a successful business. Photo: iD Fresh. as i mentioned earlier, dosa recipes are very common breakfast recipe in most of the south indian households. Now without any delay, I will share how I made the batter and the idli and dosa. At a time when the company was facing its worst financial crisis, employees continued to work diligently—at one point, without any salary for three months. They can maximize profit if they can distribute the batter themselves. It can be used directly from pack to make puffy idlies, and soft and crisp dosas. With our cold-chain management, we ensure that all our products are maintained at a temperature between 0 to 4 degrees Celsius, till it reaches the consumer. The Best Quality of rice, urad dal, and methi is sourced and stored in a clean and dry warehouse.The ingredients are then lifted into the manufacturing unit. Whether it is the iD Trust Shop—world’s first branded shop with no salespersons—or #ShareTheGoodness initiative launched on World Idli Day, or social campaigns such as #KhaanaKhaaya for Mother’s Day, #iDPledge for Independence Day, or ‘Meet Your Neighbour’ initiative, iD Fresh has become synonymous with trust, tradition, and community. You can extend the shelf life of Idli/dosa batter by following these points- 1.Skip adding salt or sugar to the batter. The world recognises us today as a brand that cares. Millet Amma's Brown rice batter is 100% organic and higly nutritious. The same hygienic process and care goes into making all our products. The Idli / Dosa batter comes in … The technique The toughest part about crafting the perfect dosa is pouring the batter on to your non-stick pan or tava. It’s the love and care she puts into her cooking, and the sheer freshness of the meal itself that comforts you. Our hygienically ground white batter can make the softest of softest idli’s. iD Fresh Food (India) Private Ltd., is a leading ready-to-cook and eat packaged food company serving several cities in India. Mr T & I rejoice at the thought of crisp dosas for breakfast — and ID Foods Bangalore makes that dream come true! Simply mix well, if water has separated during storage. About 15 years ago, when my cousins ran a kirana store in Bengaluru and I worked with a top multinational, we used to spend hours discussing prospective business ideas. Note - mildly salted. By 2009, we were supplying 3,000 kilograms of batter to stores in Bengaluru, clocking an annual revenue of Rs 1 crore. Look for batter with a shorter shelf life as it’s less likely to have cooking soda or other additives. iD’s batters have a shelf life of three-to-seven days. For idly's use batter as it is. From the fields till it reaches your table, we make sure everything we make and every step of the process follows two rules - keep it natural and keep it clean. Get a Glimpse Into The ID Kitchen - How ID Food Is Made. ideally, the dosa batter is made in bulk and it can easily go up to a week. The batter then travels to retailers near you. The shelf life of dry batter is up to 1 year Small-scale entrepreneurs can find their market easily. We made conscious efforts to hire young talent from remote villages and small towns, and trained them in manufacturing and sales. All of ID Fresh’s products to date have a shelf life of 1-3 days. You could also buy the dosa batter off the shelf, especially in cities like Chennai and Bengaluru. The Spectacular Backdrop of iD Fresh Batter iD fresh food was founded in the year 2006 by an IIM-Bangalore alumnus PC Musthafa and his cousins, Shamsudeen TK, Abdul Nazer, Jafar TK and Noushad TD. Especially with key decisions, such as deciding on investors. How do we emerge stronger? For dosa - add water. Here’s a little glimpse into how we make our idli and dosa batter that millions enjoy every day. Whether it’s our award-winning, boat-shaped, reusable packaging for the idli-dosa batter or our authentic South Indian Filter Coffee that comes in a unique ready-to-use liquid form, we are always trying something new. iD Fresh is determined to find a sustainable replacement for plastic packaging—even if it is at the cost of profit margins. ID Idly & Dosa Batter is made from freshly ground, finest quality rice, urad dhal, methi seeds, RO purified water and pinch of salt. With an initial investment of Rs 50,000 and a 50-square-feet kitchen with a grinder, mixer, weighing machine, sealing machine and second-hand scooter (for delivery), the five of us started making the idli-dosa batter and delivering it to neighbourhood stores. Aarogya Kitchen - Offering Rice 1Kg Dosa Batter, Energy: 172.5 Kcal, Packaging Size: 1 Kg at Rs 45/litre in Ghaziabad, Uttar Pradesh. When traditional manufacturing failed to match our business expectations, we collaborated with a German company to co-develop a machine that could make 4,500 kg of batter an hour—100 times the output of traditional machines! Easy on pocket as you get 1 kg batter for under Rs. For, where else would we find a bigger market for idli-dosa batter! With Helion Ventures (2014) and Premji Invest (2017), we have been incredibly fortunate to find partners who share the same vision and ethical values. #Innovember #EverybodyCanVada pic.twitter.com/Rcejya7h2I. (Photo: iD Fresh), PC Musthafa (left) and the ID Fresh Food team. Read about company. As we are using cooked barley, after fermenting, store the batter in the refrigerator right away and also use it within a couple of days. With a good amount of micronutrients and dietary fibre, the Millet Amma Barnyard batter is an ideal start with a taste that can replace the traditional rice-based dosa or idli batter. For a healthier and greener future, we need to invest in smart packaging, facilitated by cutting-edge technologies. The company, meanwhile, is exploring local tie ups. Our biggest asset has been our team. Before purchasing id idli dosa batter I was experimenting with other dosa batters which are available in market. The shelf-life is lesser for this cooked barley batter. P C Musthafa is the Chief Executive Officer. Patience is crucial. ID is the brand of Best Food Enterprises which sells home-made food products in India and Dubai. “Idli and dosa batter has very short shelf life. There is an entrepreneurial spirit in each one of us. The Rs 10 lakh loss hurt the business, but what worried us more was the likely loss in morale. This dosa mix has a shelf life of 12 months from the date of manufacturing. Add only when you are ready to use it and only in that amount that you are using instead of the complete lot. So, we thought, ‘Why don’t we do it better?’ And that’s how iD Fresh was born. While the whole world was looking to increase the shelf-life of products, we focused on selling fresh batter. iD FRESH FOOD: A COMPLIMENT TO HEALTHY HOMEMADE COOKING Rizwana M., Ramaiah Institute of Technology ... First mover in RTC category of idli dosa batter Quality in terms of ingredients, freshness and ... Perishable nature of the product/short shelf life The cold storage chain is crucial to maintain the shelf life of the product. When iD was launched in 2005, that’s exactly what they did by providing unadulterated 100% natural idly/dosa batter. Idly Dosa Batter Pouch - Buy Food Pouches at best price of Rs 220/kilogram from Multiflex Packaging (India). There was no use of chemicals or any other additives. When you pick-up a packet of iD batter, you choose food made with love. Remember when you were a kid, you always knew that going back home to mom’s cooking will cheer you up no matter how bad your day was at school? An iD Fresh Food buffet served during an event. The company provides 55,000 kgs of Idly/Dosa batter per day, with other yummy products like Parotas, Vada batter, Chapati and paneer among others to more than 30,000 retail outlets. It has low calories, high fiber. Participants of the ‘Meet Your Neighbour’ initiative. The finely ground rice, urad dal, and methi are now combined. The views expressed here are those of the author and do not necessarily represent the views of Bloomberg Quint or its editorial team. iD would like to be in a state where there will be a greater degree of predictability in its operations. During the time which Musthafa had spent on weekends in the kirana shops he noti… iD Fresh Food was in expansion phase and adding several outlets to its distribution network. Bloomberg | Quint is a multiplatform, Indian business and financial news company. Sale of expired batter will not be permitted. With our innovative packaging, we have made it possible for everybody to Vada. iD would like to be in a state where there will be a … Of the 100 packets delivered, 90 were returned—and this continued for three agonising months! Our traditional idli dosa batter is made in that ratio exactly. It was a common sight back then to see readymade idli-dosa batter being sold in unhygienic plastic covers sealed with rubber bands. We decided to give ourselves six months to turn things around. We continued to push our product with retailers as well as consumers. Also, the plan to sell Malabar parotas, which have a shelf life of three days, took off. Back then, we were just driven by the desire to do something on our own, to make a difference to people’s lives—even if in small ways. For, as the son of a daily wage labourer for whom three meals a day was once a luxury, money will always be the means to an end. We put in all our profit into the Chennai plant, only to realise that the competition there was fierce. There is no shortcut to silky smooth batter. it can be monotonous to have the same plain dosa variation every day, and hence a variation is introduced. In 2005, when my cousins—Abdul Nasser, Shamsudeen TK, Jaffer TK, Naushad TA—and I decided to start iD Fresh Food, we had no idea that one day we would be clocking monthly revenues to the tune of Rs 21 crore. 100% Natural No preservatives Premium quality ingredients ... process follows two rules - keep it natural and keep it clean. Similarly, re-entering the Chennai market, as a parota company and then slowly building a trusted network with retailers, was a strategic victory. — producer of awesome Idli/dosa batter by following these points- 1.Skip adding salt or to! 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